Created to initiate excitement and buzz around Grey Goose’s little known flavors line, these ads were designed to speak to consumers about what flavor can add to their night. Dark and sensual these ads use a bottle as the central core, with a dynamically hero-ed rooftop scene almost spilling out from the bottle to the space above it. The imagery is in black and white with bright pops of color coming from overlays of the flavor cue (Fruit) in the area that would be the sky. Bold and eye-catching, they connect taste with experience on an aspirational level.*

 
Client: Grey Goose Vodka/Bacardi USA
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Creative Director: Hilary Clements
Creative Director/Writing: Rachel McInnis

*Concept piece