A digital promotion that capitalized on an election year to ask a much more important question, will America choose cats or dogs as their favorite animal? Executed through a microsite with strong social integration and digital drivers, America’s Pet Debate was tricked out visually in the iconic red, white and blue presidential campaign it was intended to mimic. Simple silhouette icons represented the two parties along with choice photos of varying breeds and these integrated with feeds of consumers sharing their images and stories making this truly an engagement point for brand interaction with Purina and pet owner bragging rights.

Client: Purina
–
Creative Director: Hilary Clements
Creative Director: Writing: Rachel Hamblin
Interactive Designer: Kirsten O’Loughlin