Ann’s Bra Shop has for decades been a shop that specializes in “too big”, “too small”, “too low”, “not there”…whatever your needs might be. Supporting the girls, for Ann’s, isn’t a shy subject so this conceptual campaign, directed at outdoor and print, is designed to be disruptive through use of smart metaphors about what the shop is known for. *

Client: Ann’s Bra Shop
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Creative Director/Writer: Michael Smith
Designer: Hilary Clements

*conceptual piece