A pitch concept designed to go into supermarkets as Point-Of-Sale, Cheesy Little Secrets is a recipe program to help consumers create easy yet impressive dishes with the help of Alouette Cheese. Because taste appeal is so important, this campaign led with delicious looking cheese based foods that immediately create appetite appeal and drive consumers to the recipes which then encourage purchase on the spot.
 
Client: Alouette Cheese
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Creative Director: Hilary Clements
Creative Director/Writing: Rachel McInnis