In an effort to reach out to the sweets lover in all of us, Boston Market created a grab-and-go bar line to package with all take-out orders. Featuring imagery of the bar itself, a playful lockup and flavor induced color cues, the packs were designed to catch a consumer’s eye on counter to plus up their order.
 
Client: Boston Market
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Designer: Hilary Clements
Creative Director: Paul Jarvis