A new restaurant concept to redefine the homestyle buffet, Hootenanny’s was designed to have an engaging, no-fuss attitude towards good southern food. This ad series uses a blunt country tonality and exaggeration to convey that good food doesn’t have to require a dress code or a reservation.
 
Client: MRG Brands
–
Designer/Writer: Hilary Clements
Creative Director: Paul Jarvis