A robust necker with the goal to educate and inspire, this piece runs the consumer through the entire field to bottle process behind The World’s Best Tasting Vodka. Design is simple with luxury touches like embossing and foil stamping. Imagery is environmental and journalistic to show process.
 
Client: Grey Goose/Bacardi USA
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Creative Director: Hilary Clements
Creative Director/Writing: Rachel McInnis
Designer: Elyse Brisko
Writer: Beau Abbott