Grey Goose Summer Pressé program was designed to look as fresh and bright as the cocktails it promotes. With an above the line ad campaign encouraging consumers to “Press then Impress” and a take home accordion fold recipe brochure, consumers were encouraged to take their summer gatherings to a more sophisticated level.

Client: Bacardi USA

Creative Director: Hilary Clements
Creative Director/Writing: Rachel McInnis
Writer: Tawnia Seeley
Photographer: Ashley Gieseking, St. Louis