As an area rich in diversity, but with a somewhat checkered past, South Grand wanted to relaunch their image targeting a younger audience looking for an unabashedly eclectic vibe. The result is the “I am Grand” series, which uses double entendre, bold attitude and visual characters to give life to the three selling points of the area, the unique cuisine, uncommon shopping and unreal nightlife.
 
Client: South Grand Street, St. Louis, M0
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Designer: Hilary Clements
Creative Director: Paul Jarvis
Writer: Matthew Bergeson