Dessert is a point in a meal that can be highly profitable for restaurants but is often skipped. Direct messaging through POS components that leveraged the appetite appeal of oversized baked goods to tap into the sweet tooth in consumers and making them aware that skipping dessert was not ok and Boston Market had an easy to take with you option.

Designer: Hilary Clements
Writer: Hilary Clements
Photographer: Mark Burstyn

* Comp Work