The Challenge: How might we tie an off-premise purchase to an online brand experience through the filter of enticing adventure?
 
The UX Ask:
• Leverage a real life brand interaction into a sharable moment via an easy to participate aspirational experience.
• Experience must be short and take no more than a minute to execute.
• Development lift should be minimal.
• Create brand awareness via natural social reach
 
The Result: POS messaging driving users to a microsite encouraging users to select an ideal vacation destination and share it out for a chance to win a Vespa. Program generated noticable real time buzz around the program with steady traffic and participation throughout the promotional window.
 
Client: Bacardi USA
 
Creative Director: Hilary Clements, Creative Director/Writing: Rachel McInnis, Art Director: Laura Hoeman