O’Fallon Brewery starts with a simple tagline we created that embodies the nonchalant attitude of the company, We Love Beer. The O’Fallon Brewery logo is meant to have a flowing everyman appeal and is utilized prominently on packaging and signage. Packaging embraced the individuality of each beer with the usage of different typefaces and slight style changes including stylized illustrations depicting scenes about the brands flavors.
 
Client: O’Fallon Brewery

Designer/Writer: Hilary Clements
Creative Director: Lori Keller