A quick over view guide of Dial’s relaunch of Pure & Natural in both bar and liquid soap forms. The book highlights beautiful imagery of rainforests, ingredients and tells a story of sustainability through textures like kraft paper, real bark paper, seeds embedded in the product packaging. It outlines all scent variants, Pure & Natural’s commitment to the World Wild Life fund and line items out their help the planet initiatives.
 
Client: Dial
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Designer: Hilary Clements
Creative Director: Paul Jarvis
Creative Director: Jason Koebel