Created as a playground for the sports enthusiast, Right Guard’s website called for a high level of thought, interactivity and celebrity integration. Chris Paul, the spokesperson for Right Guard was crucial to the concept, with the homepage featuring him mid-play floating in a dynamic 3-D space with the navigation. There’s a discovery based locker room to showcase product pages, a Chris Paul facts and trivia card shuffle game, videos via the jumbotron, a history lesson on sweat and a scent direction quiz called Rico that will show you the best product right for your deodorant/anti-persperant/basketball needs.*

Client: Dial
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Interactive/UX/UI Designer: Hilary Clements
Senior Art Director: Jason Koebel
Creative Director Paul Jarvis

*Circa: 2009