The Swiss brand Similisan was looking for something simple, yet powerful to explain the efficacies of a brand line that varied wildly in usage states. The result is a custom created icon series, inspired by clean Swiss design, that is both instantly explanatory and visually dynamic. As the focal point of these ads, each graphic and headline clearly addresses the users need state quickly and efficiently.
 
Client: The Emerson Group
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Creative Director/Designer: Hilary Clements
Writer: Bonnie Lenzen