To coincide with the DVD/Blueray release of the Lorax, we developed an online experience featuring a microsite targeted at mom’s through special promotions within their favorite mobile games, Draw Something and Words with Friends. The site featured the ability to watch video clips, donate books to their favorite schools and enter to win prizes.

Client: Universal Studios

Creative Director: Hilary Clements
Creative Director/Writing: Rachel McInnis
Designer: Elyse Brisko