Created for Dial’s relaunch of their glycerin bar line, these ads conceptually spoke to consumers to take a new look at a bar soap. The fun campaign used fresh images of women in showers, and drew a parallel between the product and love confessions and the youthful attitude that you can find love in a bar.
 
Client: Dial
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Designer: Hilary Clements
Writer: Hilary Clements

** Comp work