A homeopathic alternative to the standard over-the-counter cough syrups, Zicam Naturals was designed to look as natural as the ingredients proved it was. Designs presented all featured a nature-first design and reaffirmed the purity statement by leveraging earthy color palettes, visuals of leaves and kraft substrates.
 

Client: Zicam
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Designer: Hilary Clements
Creative Director: Paul Jarvis