A promotional poster designed as a mailer to tease audience into going online to view the larger Articles of Confection magazine piece.
Client: Ashley Gieseking – self promotion
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Design/Writing: Hilary Clements
Photographer: Ashley Gieseking
A new product based on the idea that cats are finicky, unique and have personalities that should be reflected in their food. Pride was born out of this idea. Branding resulting in not only a main logo mark but a cast of characters each representing a flavor or form factor for easy shelf recognition and fun with exploring flavors. Because this is a premium product, care was taken to balance the whimsical illustration with a more sophisticated overall brand packaging. Identity was launched with wet food, pos, posters and an online quiz to determine which Pride cat is most like your cat’s personality. The brand has since been expanded into a kibble line.
Client: Nature’s Variety
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Creative Director/Design: Hilary Clements
Creative Director/Writing: Rachel Hamblin
Writer: Bonnie Lenzen
Designer: Ashley Thompson
Designer: Laura Hoeman
Illustrator: Rebecca Lee
Motion Graphics: Keith Fenter
Created as a call to action for strength for those fighting or surviving breast cancer, this poster embodies an attitude that is forceful and says cancer isn’t stopping me. Using a play on the old naval quote, it’s both brass and it gives perspective that there are lots of hard struggles but one must always keep moving forward.
Client: Bright Pink
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Designer/Writer: Hilary Clements
Created as a charity effort to raise funds for recovery after tornadoes struck the Missouri town of Joplin. Part of a twenty poster series these three remark on different aspects of tornadoes, twisting, and rebounding after disasters.
Client: Joplin Missouri
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Creative Direction/Design – Hilary Clements
A gallery of theater posters, created over a span of a decade as for local theater troupes. Part of a pro bono effort to educate on design and viable careers in art.
Client: Multiple High and Middle Schools throughout Missouri
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Designer: Hilary Clements